Last year, I learned a valuable lesson on a jobsite that changed the way my boss did business, the way my coworkers worked onsite, and the way I thought about my job.
In the winter of 2019, I was working as a framer for a general contractor. My boss was struggling to find enough manpower to fulfill the crazy amount of contracts he’d signed in just a couple of months. We were working more than two months out of season just to get a head start on things. It was cold, miserable and we were all grouchy.
A new laborer named Wes came on board, and I could tell immediately that I he wasn’t going to enjoy himself. The guy was rail-thin with a soft face and boots he’d obviously just bought for the new job. He looked bookish, like he belonged in an office somewhere instead of digging holes.
It was Wes’s first time in construction, and not only did he love it immediately, but he was great at it. His quality of work was fantastic, and the clients loved him. He was humble, friendly, willing to learn and had a great attitude.
My boss was a brand-new contractor at the time, and getting Wes on board was one of the things that helped him scale his business from $200,000 a year to $500,000 in just one season. It only took one guy with his shit together to motivate the whole crew. The team was able to churn out better work faster, make the clients happier and earn more referrals. Everybody won.
The biggest issue most companies in the trades are facing isn’t tracking down work. COVID or no COVID, the majority of GCs, civil engineers and other tradespeople have way more business than they can handle right now. The real issue is that they don’t have enough good people on board to handle the demand. Last year, the Associated General Contractors of America reported that 80% of contractors report difficulty finding qualified people. I help companies like that to develop their brands to be more appealing not only to higher quality clients, but also to higher quality talent.
A skilled carpenter or heavy equipment operator can work damn near anywhere—why should he work for you? That’s the question I’ll help you to answer and share with the right people. Through engaging video, beautiful photography and eye-catching design, we can show your prospective employees that your company is a great place to work.
It only takes one guy with his head screwed on straight to double the effectiveness of your crew. Contact us today so we can make them choose you.