Rocky Mountain Crane Service was one of our first clients. Over the course of 2020, we’ve rebuilt his website, re-engineered his logo, shot hundreds of photos and helped him to develop a strategy for his brand, content and marketing. It’s been thoroughly exciting to watch the business grow and to document its owner’s journey.
Jesse Mickelson, longtime heavy civil equipment operator, noted a significant hole in Helena’s local economy and stepped up to the plate to fill it. When our team first met Rocky Mountain Crane Service, they were growing fast and wanted to take the opportunity to build a real brand. They needed not only a logo and a sharp website, but a harmonious brand to accentuate their modern, reliable and effective services and present themselves in the best way to their prospective customers, partners and employees.
Jesse, like any business owner, had way too much on his hands to take the time to bother with anything that didn’t have a direct, measurable effect on day-to-day operations. He knew he needed this work done, but couldn’t take any extra time to make it happen. Additionally, he’d already wasted some time working with people who had little to no understanding of Jesse’s business or industry, and was frustrated by the amount of time he had to take to educate the people asking for his business.
The significant demands placed on Jesse to keep his business running meant that he had to work with a company that could not only handle the website, but everything else from the logo to the photography and the copy. Beyond that, he also needed a partner with a solid understanding of the trades. Bridger Digital showed Jesse that he could be assured of a functional, high-quality end result without having to hold anybody’s hand through it.
Over the course of three weeks, Bridger Digital put together a design, recycled and improved Jesse’s existing copy and re-engineered his logo. Since Jesse had already printed his logo on his PPE and equipment, we decided to keep things simple make only a few small edits. After the brand had been planned, we put together a style guide. This document was used to create a uniform brand experience across multiple media, from the website to print documents.
The website was built with RMCS’s top priority in mind: attracting higher-level clients with more demanding jobs. It was decided that the main intent of the website would be to portray a client-centric experience. At the end of the project, the website went live, ultimately helping Jesse to scale his business and take on a series of intensive, exciting jobs for various high-level clients, including Dick Anderson Construction, Sysum Construction and others.
We’re always looking for ambitious companies to serve. If your general contracting company is ready to start building a brand as impressive as your projects, hit the button below.